Boohoo is a UK-based online fashion retailer, targeting 16-30 year olds. It is known for its fast fashion business model, rapidly producing and selling trendy clothing at affordable prices.
Key aspects include:
Fast Fashion: Boohoo thrives on quickly replicating runway and celebrity styles, offering new items daily. This speed comes at the expense of sustainability.
Online Retail: Its primary focus is online sales through its website and mobile app.
Target Audience: The brand caters to young adults, with a focus on current trends and social media marketing.
Ethical Concerns: Boohoo has faced significant criticism regarding its labor practices and environmental impact, including allegations of low wages and unsafe working conditions in its supply chain. These issues are important due to the Environmental%20Impact of fast fashion.
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